The SWU Online Shop is now LIVE!

We’re thrilled to announce that Southwest United’s official online store is open!

You can now easily browse and purchase your favourite SWU gear and club merchandise — from training apparel and outerwear to everyday items that let you show your Southwest pride wherever you go.

This launch has been a long time coming, and we couldn’t be more excited to share it with our members and supporters.

Our new online store is simple, convenient, and open year-round, making it easier than ever to represent SWU on and off the field.

And this is just the beginning — we’ll be adding new arrivals and exclusive items throughout the year, so check back often to see what’s new!